The New Normal

June 18, 2020

With Covid taking control of the world, we are seeing a new landscape (pun intended) in the art world!

While it's exciting to go to art openings at various galleries, that has stopped. Gallery openings are very social events filled with people, food, drink, and a good time (and hopefully good art work). And it's exciting to be part of the 'scene.' Instead, we need to stay home. Gallery openings are not happening.

But the good news is everything has shifted to the internet - including art shows. Exhibitions and galleries that I've been involved with are still active and busy. But now they live online. While not quite as exciting as going to a gallery, websites are a great medium for showing artwork. Additionally, lectures and presentations about art can be found on social media such as Zoom, Facebook, Instagram, and Youtube.

Unfortunately, 'virtual exhibitions' don't seem to generate the sale of artwork in the same way as visiting a gallery. Sales are down. Art buyers want the tactile experience of art (and I can't blame them). How does it look? How does it feel? Will it fit in my living room? At this point, the internet acts as a 'wall' between art and the audience.

While this it is the best we can do, time will change!

 


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